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TerraVerde Agriculture has a long and credible cotton track record, both in Israel and worldwide. Our company team served as cotton consultants in Israel and is involved with major cotton development efforts worldwide.

TerraVerde Agriculture is presently working with the Israel Cotton Board to align cotton production management with The Better Cotton Initiative (BCI) principles and criteria

Cotton is the most important and most widely used natural fiber in today’s textile industry. It is also an important cash crop for growers of many countries in the world.

The Israel Cotton Board aggregates the entire cotton growing community in Israel, a world leader in R&D driven agronomic performance and agricultural productivity.

BCI has emerged over the current decade as the leading global sustainable cotton organization.

Cotton’s challenge is its notorious standing. Cotton has been perceived as a thirsty crop, responsible for the depletion of natural water resources; consumption of massive doses of toxic chemicals, accused of disrupting eco-systems and detrimental to human health; and as being an exploiter of cheap labor associated with indecent and sometimes forced adult and child employment.

However, that is changing. In recent decades, cotton research and development programs worldwide have led to dramatic reductions in land use, soil loss, water use, energy use and a substantial decrease in chemical application with the help of biotechnology and a shift to integrated pest management. Cotton is increasingly becoming mechanized, eliminating the intensive manual labor requirement.

Adopting these and the BCI’s globally acclaimed principles and criteria to promote sustainability will rehabilitate cotton’s reputation. The time has come to reframe the crop as a viable and environmentally friendly one.

TerraVerde Agriculture has world class capability in efficient and sustainable cotton production.

We boast a long-standing track record in cotton agronomy and breeding, employing water saving technologies, implementing integrated pest management methodology and driving record breaking yields in multiple global environments.

We are well acquainted will principles and criteria of sustainable cotton production recognized by the most important cotton handlers and retailers.

TerraVerde Agriculture can assist in transforming traditional cotton production habits into sustainable production technology and the source of well recognized environmentally friendly and accepted cotton products.

TerraVerde Agriculture mourns the loss of a colleague and partner to agricultural advancement in the Negev, in Israel, and worldwide
יגאל פלאש ואשתו סינדי

Igal Flash and Cindy his wife were murdered by Hamas killers in their home in Kfar Aza, in the horrific attack that took place in the Western Negev on Saturday,
october 7.

Igal, was one of the professional pillars of field crops in Israel, especially in the cotton industry and in particularly in the Western Negev. They were brutally murdered in their home at Kfar Aza.

Igal continued a tradition of agriculture in this arid region, personally contributing to the continuous development from ancient rain-fed methods to the modern innovations of the 21st century. Building this robust agricultural environment not only boosted the settlement of a desert region with a thriving local economy, but also led to significant technological progress shared globally.

Further to the ceremony held in Israel we join the family in its mourning and in the fundraising efforts aimed to rebuild their lives, cover funeral expenses in Israel and the memorial in the US.

Be there for the Flash family:

In addition to the murder and injury of thousands of people, the agriculture in the area was also significantly damaged.
Other support links forwarding to assistance to farmers and donations to victims can be found here: IRONMATCH
Your contributions will be much appreciated.

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